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How Does the Facebook Pixel Work
The Facebook pixel is an important piece of code that every advertiser should install on his website. With the Facebook pixel, you can track your conversions, create custom audiences and optimize your ads. I will explain all of this and more in this article. What Is the Facebook Pixel? The Facebook pixel is simply a […]
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What Is Retargeting
There is a lot of buzz lately about Facebook retargeting or Google remarketing. Retargeting and remarketing can be used interchangeably. So what is retargeting? Retargeting is best summarized in the image above. In simple terms, when a user visits your website and leaves, the user will later see ads to bring him back to your website or any […]
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