how retargeting works

What Is Retargeting

There is a lot of buzz lately about Facebook retargeting or Google remarketing.

Retargeting and remarketing can be used interchangeably.

So what is retargeting?

Retargeting is best summarized in the image above.

In simple terms, when a user visits your website and leaves, the user will later see ads to bring him back to your website or any landing page you have setup for him.

The most common platforms for retargeting are Facebook and Google mainly because this is where most people hang out.

When you are retargeted on Facebook, you see ads in your newsfeed or in your sidebar.

When you are retargeted on Google, you see ads on sites that belong to the Google Network. Mostly on sites that have AdSense enabled.

Google and Facebook have both tools to retarget properly and this is what I always recommend.

Some people prefer using third party tools for managing their retargeting campaigns like Ad Roll or Perfect Audience. These are paid solutions.

These third party tools make it simpler to setup a retargeting campaign but I personally prefer not to use them.


Because I like to manage all my campaigns from the main traffic source to have more control and not risking if the third party service ever goes out of business to lose all my campaign data.

To retarget, you simply have to place a pixel or a piece of code on a page and then the user is “tagged” when he visits that page.

Once the user is tagged, you setup an ad targeting that user.

I don’t want to overcomplicate this as I will be creating more in depth tutorials for Facebook retargeting and Google remarketing.

Whether you are an affiliate marketer or a product owner, I have no doubt you will benefit from Facebook retargeting.

I hope this helps 🙂 and if you have any questions post them in the comments.

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I'm Fernando, the guy behind Lodomus. I love everything related to internet marketing and I am here to help you as much as possible.

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