Fernando Chebair

Author Archives: Fernando Chebair

I'm Fernando, the guy behind Lodomus. I love everything related to online marketing and email marketing.

What Is A/B Split Testing

A lot of marketers recommend you ab split test everything. You should split test your landing pages, you ads and everything possible :). But most marketers don’t do split testing. So what is split testing or A/B split testing? It is simply comparing two things, in your case it could be ads or landing pages […]

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What Is Your Cost Per Lead

A lot of affiliate marketers and product owners talk about how big is their list. Or how many leads (contacts) they have. But not many people talk about the cost per lead. How much they paid to build that big email list. If you are in this game for the long run, you have to know […]

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Youtube Embed Options

If you are like me then you probably embed a lot of Youtube videos in your WordPress posts or in your products pages. The way I used to do it was to just get the Youtube URL and paste it into my posts, but that made my videos smaller on page and the title was […]

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