Fernando Chebair

Author Archives: Fernando Chebair

I'm Fernando, the guy behind Lodomus. I love everything related to online marketing and email marketing.

How Does Affiliate Marketing Work?

Affiliate Marketing is a performance based marketing. Affiliates get paid when they drive traffic (customers) to an offer and the traffic (customers) converts. By converting I mean making a sale or generating a lead (getting the contact info). In affiliate marketing there are 4 main players. The merchant or the product owner that needs more […]

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Facebook Retargeting Tutorial

Facebook retargeting is now very popular because of its effectiveness. I wrote a couple of days ago about what is retargeting and if you don’t know what it is, I’d recommend you go and read the post. Why Facebook retargeting is so effective? Well because first of all, everybody is on Facebook. The second thing […]

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