Fernando Chebair

Author Archives: Fernando Chebair

I'm Fernando, the guy behind Lodomus. I love everything related to online marketing and email marketing.

Bing Ads Google Analytics Tracking

As Bing is very popular now in the affiliate marketing world, I get a lot of questions about how to track Bing Ads conversions with Google Analytics, so I decided to make this short tutorial. I assume in this tutorial that all your pages are properly configured to be tracked with Google Analytics. If not, then I […]

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What Is Retargeting

There is a lot of buzz lately about Facebook retargeting or Google remarketing. Retargeting and remarketing can be used interchangeably. So what is retargeting? Retargeting is best summarized in the image above. In simple terms, when a user visits your website and leaves, the user will later see ads to bring him back to your website or any […]

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