Category Archives for "Facebook Ads"

What Is A/B Split Testing

A lot of marketers recommend you ab split test everything. You should split test your landing pages, you ads and everything possible :). But most marketers don’t do split testing. So what is split testing or A/B split testing? It is simply comparing two things, in your case it could be ads or landing pages […]

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Facebook Retargeting Tutorial

Facebook retargeting is now very popular because of its effectiveness. I wrote a couple of days ago about what is retargeting and if you don’t know what it is, I’d recommend you go and read the post. Why Facebook retargeting is so effective? Well because first of all, everybody is on Facebook. The second thing […]

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