How to Create Facebook Custom Audiences

In this post I'll show you how to create a Facebook Custom Audience from people who visited your website and another example from your customers, if you have their emails.

Facebook Custom Audiences are a very powerful strategy to target your existing customers and / or people who have visited your website in the last 180 days and to get your ads a lot cheaper and very targeted.

So let's get started, shall we? ūüôā

Go to your Ads Manager‚Äč.

At the top select Audiences.‚Äč

facebook custom audience

Now click on Create Audience > Custom Audience

facebook create custom audience

‚ÄčChoose the type of audience you want to create.

We'll go with Customer List for now.‚Äč

facebook type of audience

Now go get at least 20 emails from your customers.

If you have more emails, even better.‚Äč

If you have less than 20, this won't work.‚Äč

Select Copy and paste your custom list as shown below.

copy paste custom list

You should have at least 20 emails or more for it to work.‚Äč

Then click on Create Audience.‚Äč

add 20 emails

And you'll now have your first Audience.‚Äč

I'm going to show you another option now.

It's based on your website visitors.‚Äč

‚ÄčLet's create a new Custom Audience.

Click on Website Traffic.‚Äč

website traffic

Now select People who visit specific pages.

As you can see there are other options as well as combinations, but let's keep it simple for now :).‚Äč

create audience

Now enter your website domain and enter the number of days you want to include in your Custom Audience.

If you have a lot of traffic in your website, use 30 days‚Äč.

If you're just starting out or don't have enough traffic, go for 180 days which is the max.‚Äč

Give your Audience a name and click on Create Audience.‚Äč

people who visited specific pages

‚ÄčCongratulations, you should now have two Custom Audiences, one containing your email subscribers and another one containing your website visitors.

You can now target these Custom Audiences with your Facebook Ads and you'll see how cheaper‚Äč you pay for your ads and how targeted they are.

You can also experiment with the other options and let me know how it goes.‚Äč

If you need more help with Facebook Custom Audiences, you can check this official Facebook help section in this link.‚Äč

Fernando Chebair

I'm Fernando, the guy behind Lodomus. I love everything related to online marketing and email marketing.

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