What is a Lead Magnet? | 5 Lead Magnet Examples

What Exactly is a Lead Magnet?

A lead magnet is an irresistible offer made to a prospect in exchange for his email.

It's that simple, there is no need to complicate it.

Lead magnets are usually free and give instant gratification.

A lead magnet should be easily consumed.

It should be consumed by the prospect in 5-10 mins max.

A video course that lasts 30 days is not a good lead magnet. Because it takes too much time to consume.

A webinar that requires a prospect to watch during an hour is also not a good lead magnet idea. This would be best suitable as a Tripwire.

When you create a lead magnet make sure it is very specific, not the type of “subscribe to our newsletter” which is not specific at all and has a very low conversion rate.

As you'll see later in the examples, lead magnets are extremely simple and their landing pages are also very simple.

Why Do You Need to Create a Lead Magnet?

You need to create a lead magnet because you need a way to communicate with your prospects and to show them that you know what you are talking about. That you are the authority in his niche.

Consumers receive a lot of emails each day and they don't want more emails. No one wakes up in the morning and says, I will go and subscribe to a new email list.

You need to motivate the prospect to give you his email in some way or another.

The job of the lead magnet is mainly to get the email.

In the future, when you get more experience you can also get the name, phone number, and company…

But for now, just start by grabbing the email.

How to Create a Lead Magnet?

A lead magnet needs to solve a specific problem in your market.

You should brainstorm at least 3 lead magnets for your website.

The more lead magnets you have, the better.

A lead magnet can be created with Google Docs or any other editor. You simply save it as a PDF and that should be fine.

If you want to create a short video as a lead magnet, then you can use Camtasia or any video recording tool that you prefer. But remember, the video should be short and specific or else your prospects won't watch it.

Examples of Great Lead Magnets

Here are some great lead magnet examples.

Free Report

This is the lead magnet for a very popular dating site that gives you a report in exchange for just an email.

The company has made millions in revenue with simple lead magnets like these.

lead magnet example1

Email Notifications

This is a lead magnet from a very popular financial website that sends stock recommendations to their subscribers.

They are just asking for an email in exchange for sending stock notifications.

lead magnet fool

Webinar Lead Magnet

Mike Dillard has a very simple lead magnet on his website where you can register for a short training session about how to build an email list.

Although it is not recommended as a lead magnet, because it requires time from the prospect, it seems to be giving him good results.

lead magnet mike dillard

Discounts website

Appsumo is known for its great deals and discounts.

They use a simple lead magnet calling prospects as friends.

They have built a multi million website with these simple lead magnets.

lead magnet appsumo



Bidsketch is a proposals websites and it has a very simple lead magnet where they give you a sneak peek view if you just provide your email address.

This is a very clever way of getting new leads at the door.

lead magnet proposals

As you can see, most of these lead magnets are simple and the pages are very straightforward.

Technology has evolved so much that with any webpage building software and an autoresponder you can create any of these pages in half an hour with not even the need of a designer.

That's it for now, it's your turn.

Pick an idea from these lead magnets and try to create yours.


I'm Fernando, the guy behind Lodomus. I love everything related to online marketing and email marketing.

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