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Facebook Retargeting Tutorial

Facebook retargeting is now very popular because of its effectiveness. I wrote a couple of days ago about what is retargeting and if you don’t know what it is, I’d recommend you go and read the post. Why Facebook retargeting is so effective? Well because first of all, everybody is on Facebook. The second thing […]

How To Setup a Facebook Retargeting Pixel

If you want to do Facebook retargeting you’ll have to install a retargeting pixel on every page you want to retarget. The installation is very easy if you have a WordPress website because there are many plugins that can help you with the process. If you don’t have a WordPress website, you’ll just have to […]

What Is Retargeting

There is a lot of buzz lately about Facebook retargeting or Google remarketing. Retargeting and remarketing can be used interchangeably. So what is retargeting? Retargeting is best summarized in the image above. In simple terms, when a user visits your website and leaves, the user will later see ads to bring him back to your website or any […]